The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with a recent trend fusing baijiu with…
China’s sportswear market is set to become the world’s largest, propelled by government initiatives, changing trends, and growing health awareness.…
From self-heating hot pot to trendy instant noodles, food and drink brands are rushing to create products that appeal to…
Ultimate Frisbee and other niche sports are taking off in China, and international brands like Lululemon and Nike are taking…
Nescafé and Harbin Beer have shown that brands can stand out in the crowded Chinese market and create a message…
While brands like Nike, H&M and Adidas have taken a hit in China in recent months, 2021 was a phenomenal…
From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The China Skinny looks at the factors…
As the Beijing 2022 Winter Olympics has come to an end, one name has attracted the most attention both on…
With sales of Nike and Adidas in China weakening, can Chinese brands like Anta step in to fill the gap?…
Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and dogs in advertising campaigns that tap…