alcohol

The long read: The rise and rise of whisky in China

A rapidly growing demand for whisky in China has seen UK exports rise substantially, but the big players are not…

6 days ago

How to navigate the world’s largest alcohol market

Ahead of China Consumer 2023, Focus speaks to Atul Chhaparwal, Managing Director of Diageo Greater China, about committing to being…

12 months ago

In conversation with Diageo: Changing tastes in China’s alcohol market

In the lead-up to two events in Beijing and Shanghai celebrating the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks…

1 year ago

Is there a market for gin in China?

While baijiu and whiskey are still the most widely popular spirits in China, gin is slowly becoming the spirit of…

1 year ago

Why Chinese millennials are saying bye to baijiu

Alcohol has shaped Chinese culture for thousands of years, influencing art, philosophy, politics and tradition. Recently, alcohol consumption has been…

2 years ago