CIIE is the UK government’s flagship trade show in China during 2020, and a fantastic opportunity for businesses to participate, promote their brand and grow their exports to China.
DIT has created a unique opportunity to bring together businesses, trade associations and regional partners for collaboration and promotion. The GREAT campaign will further raise participating businesses’ exposure and profile to professional audiences in China by listing in the digital brochure.
A series of online activities will be held to share information and enhance understanding of the China market.
Direct and facilitated virtual business matchmaking activities aim to drive focused pre-CIIE trade discussions.
Companies with the following objectives can participate:
The first step is to register. Email the China-Britain Business Council at CIIE2020@cbbc.org.cn to register your interest in signing up. The Company Information Collection Form will be shared upon successful sign up.
Prepare the requested information in the template, and return it by Friday 21st August.
DIT will arrange for the company profile to be uploaded.
Once the digital brochure (mini-site) is launched on 31st August, it will be accessible via PC or mobile (WeChat). Companies can log-in to review and adjust their profile with the account details provided.
The smart navigation function will enable a Chinese partner to search and identify a business by keywords and/or sector.
Provide availability for one-to-one business matchmaking, so companies can conduct virtual meetings.
A confirmation email will be generated to secure a meeting. Analytics on viewer traffic and a number of meetings arranged/confirmed will be provided. Note: A Voov meeting ID is required for meetings.
The digital brochure will be live throughout the autumn and after CIIE to maximise visibility and provide a virtual bridge to connect with Chinese partners.
CIIE provides a unique opportunity to further strengthen and deepen the UK’s long-term trade cooperation with China. It creates a unique platform for Chinese businesses, investors and consumers to connect with UK companies.
CIIE reflects China’s intention to further open up its markets and increase trade. It encourages Chinese consumers and businesses to buy more products and services from across the globe.
Former UK International Trade Secretary Dr Liam Fox attended the inaugural CIIE alongside a 50-strong UK business delegation in 2018. The UK was given ‘Country of Honour’ status, helping the delegation secure more than £2 billion of commercial deals across a range of sectors, including creative industries, healthcare, education, energy, mining and aviation.
Notable deals included:
The theme of the Pavilion was ‘Innovation is GREAT’. It showcased cutting-edge Virtual Reality and Augmented Reality technologies from ground-breaking British companies such as Mi Hiepa Sports, who promote Global Elite Football VR. The Pavilion also featured companies such as WorldFirst, ACCA, Lloyds Bank, Alibaba Cloud, the University of Buckingham, Rio Tinto, Baosteel and Anstee, GSK and Boots.
UK trade with China (including Hong Kong) reached £104.5bn in 2019, the first time it has surpassed £100bn. China was the UK’s third-largest export market after the EU and USA.
In the four quarters to the end of Q1 2020, China was the UK’s:
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