After three years of the Covid-19 pandemic, Chinese consumers are more aware of the importance of health and food safety…
While baijiu and whiskey are still the most widely popular spirits in China, gin is slowly becoming the spirit of…
China’s beer market accounts for 12% of global sales. Beer enthusiasts across the country are now starting to experiment with…
China’s growing middle class and rising consumer awareness about the safety and origins of their food have driven demand for…
From self-heating hot pot to trendy instant noodles, food and drink brands are rushing to create products that appeal to…
From functional foods to plant-based milks, Andrew Cameron, Head of Insights and Strategy at The Silk Initiative, tells RedFern Digital…
From plant-based Beyond Meat to Hey Tea and Gong Cha's trendy bubble teas, Chinese consumers continue to look for novel…
From KFC's tea-only spin off brand to HeyTea's new product based on a popular historical drama, recent developments in China’s…
Alcohol has shaped Chinese culture for thousands of years, influencing art, philosophy, politics and tradition. Recently, alcohol consumption has been…
China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy of Western brands like Starbucks. Juliette…