Chinese baijiu brand Moutai’s collaboration with Chinese coffee chain Luckin was a blockbuster hit in 2023. But does a second…
The market for organic products is relatively new in China. However, as the fourth largest organic market in the world…
The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with a recent trend fusing baijiu with…
As environmental, health and ethical concerns increase, more consumers are gravitating towards plant-based diets, and China is no exception. While…
Robynne Tindall speaks to F&B branding and marketing consultant and food writer Jessie Zhang about how the pandemic has changed…
China’s nutrition and supplements market is experiencing record growth thanks to rising health awareness and increasing disposable income among Chinese…
Over the past 30 years, the fast-food sector in China has experienced remarkable growth. While Western giants like KFC and…
Ahead of China Consumer 2023, Focus speaks to Atul Chhaparwal, Managing Director of Diageo Greater China, about committing to being…
A mix of government initiatives, marketing and consumer choice can help cut emissions from China’s food system, writes You Xiaoying…
After three years of the Covid-19 pandemic, Chinese consumers are more aware of the importance of health and food safety…