Why more British companies should export to China

In China, the world’s largest e-commerce and retail market, British brands (including many SMEs) made £367.5m in last month’s 11.11 shopping festival, and that opportunity continues to grow. David Lloyd, General Manager UK, Netherlands & Nordics at Alibaba Group explains how Alibaba recently surveyed 1,000 small businesses across the UK, finding that only one in five plan to export in the next 12 months. With technology making it easier to…