Why now is the time to launch your first store in Beijing (yes, really)

If your brand is looking to open its first store in China, or open a flagship, this may be the perfect time to do it. Kristina Koehler-Coluccia from Woodburn Accounts & Advisors explains the financial and commercial incentives that are now available to brands open to focusing on Beijing In March, the Beijing Municipal Commerce Bureau, together with nine other government bureaus in Beijing, announced the continuation of financial support…