Why you should consider having a brand mascot in China

Mascots aren’t just for kids’ brands in China. From Burberry’s cute critter WeChat stickers to the time-honoured KFC Colonel, having a cartoon representative may be more valuable than you realise. Matt Wills of Floob Creative explains why. M&M’s, Michelin, Monopoly, Nintendo, KFC and Pringles – all household names, and all have mascots that are synonymous with their brands. What helps these brands connect with their customers is a relatable, recognisable…