Home Consumer Why eco-conscious brands will succeed in China in 2023

Why eco-conscious brands will succeed in China in 2023

As Chinese consumers become more discerning about the origins of the products they buy, smaller brands like Hunter and Rothy's can have the edge over the likes of Zara and Nike – here's how to follow their lead

by James Brodie
0 comments

Are Chinese shoppers more discerning than their Western counterparts when it comes to demanding supply chain transparency? It’s clear that sustainable brands will increasingly have the edge in 2023, so how should you communicate with Chinese consumers about the credentials of your products? Like people in countries all over the world, Chinese consumers are experiencing the effects of climate change and unmanaged waste products first-hand and are concerned about the…

Continue Reading

Register here and enjoy unlimited access for free

Join Now

Already a member? Log in here

Related Articles

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More