Why eco-conscious brands will succeed in China in 2023

Are Chinese shoppers more discerning than their Western counterparts when it comes to demanding supply chain transparency? It’s clear that sustainable brands will increasingly have the edge in 2023, so how should you communicate with Chinese consumers about the credentials of your products? Like people in countries all over the world, Chinese consumers are experiencing the effects of climate change and unmanaged waste products first-hand and are concerned about the…