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Which of China’s consumer segments is growing fastest?

From pet care to nutraceuticals, several fast-growing consumer segments are showcasing the diversity of the Chinese consumer market

by Tom Pattinson
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An image of a busy commercial street in China to illustrate China's fast-moving consumer market

China has emerged as one of the world’s most dynamic consumer markets, with fast growth in many consumer segments driven by the middle class’ expansion and shifting lifestyles. The report, Profiling China’s Fastest-Growing Consumer Segments by WPIC Marketing + Technologies, dives into several flourishing sectors – beauty, fashion, wellness, outdoor sports, pet care, and home goods – providing key insights for brands seeking opportunities within China’s consumer segments. The role…

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