What is Zhihu aka “the Chinese Quora”?

Q&A platform Zhihu is often referred to as the “Chinese Quora,” and while it may not be that well-known in the West, it is one of China’s top social media platforms and has been backed by Tencent, Innovation Works and JD.com, writes Robynne Tindall. When it comes to social media marketing in China, the first platforms that spring to mind will almost certainly be WeChat, Weibo, and Douyin. While Zhihu…