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What are WeChat Mini Programs?

by Tom Pattinson
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WeChat ecosystem

WeChat’s Mini Programs are the latest method of social selling in China and every company needs to know what they are and how they work. By Lionel Sim and Tom Pattinson  What are Mini Programs? Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. WeChat contains a…

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