From choosing from platforms like Tmall and JD.com, to live streaming and applying for ICP licenses, an upcoming online webinar covers everything UK companies need to know about online sales in China
From 21-24 June, a week-long series of online masterclasses put together by Woodburn Accountants and Advisors will offer in-depth insights into developing an e-commerce strategy for China. Speakers include Kristina Koehler-Coluccia, head of business advisory at Woodburn Accountants and Advisors; Annie Siara, founder of 86 Connects; and Ryan Molloy, CEO of Red Fern Digital. Read on for more details of all the webinars and how to sign up.
Session 1: Brand protection on e-commerce platforms
Monday, 21 June, 9.30am (BST)
Speaker: Kristina Koehler-Coluccia
As global e-commerce sales continue to rise, more brands are placing their goods online and attracting new customers. During the pandemic, live streaming advertisements have exploded in China, allowing for millions of people to be exposed to your brand, with minimal investment. With more than 900 million users (and growing) on various Chinese e-commerce platforms, the potential for brands is vast.
However, the potential is equally as enticing to counterfeiters. To ensure the safety of your brand on Chinese e-commerce platforms, there are a few important measures to adopt as part of your IP protection strategy.
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Session 2: Creating your e-commerce business model
Tuesday, 22 June, 9.30am (BST)
Speaker: Kristina Koehler-Coluccia
China’s e-commerce landscape has changed rapidly over the years. With an increase in e-commerce activity and with consumer complaints and speculations of unfair competition on the rise, it is only natural that the Chinese government has taken notice. For a foreign company seeking to start an e-commerce business in China, it is crucial to closely examine the fast-changing landscape.
In this webinar we will be looking at the new era for China’s e-commerce, business models to start an eCommerce business in China, the importance of applying for an ICP license (if needed and applicable), the benefits of China’s eCommerce regime, and what to watch out for when choosing e-commerce platforms in China.
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Session 3: Branding is everything
Wednesday, 23 June, 9.30am (BST)
Speaker: Annie Siara, Founder, 86 Connects
If you are a B2B or B2C company looking to enter the Chinese market, branding is everything.
Expect to rebrand, rebuild and restart when entering China. In this segment, we review the key functions and components behind branding in China. How to craft a brand identity that captivates the Chinese market, plus we will present case studies of brands that have succeeded and failed across various sectors.
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Session 4: How to: E-Commerce in China
Thursday, 24 June, 9.30am (BST)
Speaker: Ryan Molloy, CEO, Red Fern Digital
When looking to enter the Chinese e-commerce market, knowing which platform(s) to select and how to approach them successfully can be a challenging exercise for brands across all categories.
In this session, CEO of Red Fern Digital, Ryan Molloy, will provide advice on platform selection and guidance on what it takes to get set up, defining budgets and how to succeed with executing your e-commerce strategy in the China market.
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