Unlocking Opportunities in the Chinese Consumer Market

The lucrative Chinese consumer market and how UK brands can effectively engage with it was the subject of the expert-led consumer breakout session at the UK-China Business Forum 2025 Chaired by Celine Tang, Retail & E-commerce Sector Lead, China-Britain Business Council, the session featured insights from David Haigh, Chairman and CEO, Brand Finance Plc; Jack Porteous, Commercial Director, TONG Global; Kai-Chuan Chao, Commercial and Cultural Partnerships, East Asia Lead, The…