Home ConsumerCulture The internet heroes: China’s livestreaming stars

The internet heroes: China’s livestreaming stars

by Tom Pattinson
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Live streamer influencer

China’s livestreaming stars are earning millions in a new social media revolution, writes Tom Pattinson ‘Influencers’ are people who have wide followings on social media platforms like Instagram or YouTube. They are people who can make serious money from posting branded content to their legions of followers. The majority are pop stars, reality TV personalities or supermodels, and brands pay thousands of dollars for them to showcase their products. The…

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