Home Consumer The dos and don’ts of finding and managing a Chinese distributor

The dos and don’ts of finding and managing a Chinese distributor

by Tom Pattinson
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For many companies expanding into China, establishing a direct sales channel can be costly and high-risk, whereas working with a trusted distributor is often a fast and efficient route to market, write Mabel Lui and Joyce He of Withers Hong Kong Entry into a foreign market via a third party distributor is often a preferred route for a brand to expand its business overseas. A lack of experience or on…

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