The dos and don’ts of finding and managing a Chinese distributor

For many companies expanding into China, establishing a direct sales channel can be costly and high-risk, whereas working with a trusted distributor is often a fast and efficient route to market, write Mabel Lui and Joyce He of Withers Hong Kong Entry into a foreign market via a third party distributor is often a preferred route for a brand to expand its business overseas. A lack of experience or on…