As a potential US ban on TikTok looms, users have been flocking to download Chinese social media platform Xiaohongshu, pushing the app to number one on US app stores. But what is Xiaohongshu, and is it even like TikTok? With the US Supreme Court seeming increasingly likely to uphold a law banning TikTok over national security concerns unless parent company ByteDance sells the platform to a non China based company… …
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Social commerce has become a buzzword in recent years, but how is it distinct from traditional e-commerce — and how should brands adjust their strategies accordingly? WPIC Marketing + Technologies offers an explainer for British brands targeting the China market The last few years have seen the rapid growth of “social commerce” in China, a term that refers to the integration of shopping into social media platforms. China’s social commerce… …
From navigating zero covid measures and travel restrictions, to China’s embattled real estate sector, these were the five stories that captured the most attention on Focus this year 1. How to travel to China in 2022 Can you travel to China right now? The short answer is yes, but there are processes in place that you need to follow. Tom Simpson, CBBC’s Managing Director of China Operations and China Chief …
Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved this year, and how brands can exploit the platform’s features to increase purchase and conversion rates going into 2023 Xiaohongshu (also known as Little Red Book or RED) is a thriving place for Chinese users to share product and brand experiences, provide and obtain recommendations and lifestyle tips, and most importantly, discover new products and brands…. …
Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in the West often provides a helpful analogy for understanding the way they work: WeChat and WhatsApp; Tmall and… …