women

The rise of the ‘She Economy’ in China is reshaping the consumer landscape, with nearly 400 million female consumers aged between 20 and 60 now driving a purchasing power of GBP 1.08 trillion annually According to the Global Times, data from recruitment websites in China shows that the total and per capita income of Chinese women are growing faster than for men. Over the past five years, the annual growth …

China’s female consumers have demonstrated growing purchasing power in recent years, and brands are tapping into this with tailored campaigns. Qing Na from Dao Insights looks at some successful International Women’s Day campaigns from this year that captured the attention of female consumers The fast growth of China’s so-called ‘She Economy’ has drawn the attention of many brands, with International Women’s Day becoming the most important event of the year …

TikTok’s parent company, Bytedance, has a female CEO, and the country is home to two thirds of the world’s female billionaires. But social pressures and media representation still hold back many women in China, explains Emily Riddell, as she introduces a new mini-documentary on the topic. China’s rapid economic development and digitalisation have brought huge changes to the lives of the country’s women. From new work and study prospects to …

Mirjam Thieme is the CEO of MB it-Consulting China. Here, she talks to Judith Mwai about the pros and cons of being an entrepreneur during Covid-19 and her career journey Five years ago, after a management buy-out I became the owner and CEO of MB it-Consulting China, a company that specialises in business consulting and sales and implementation services of human capital management cloud technology software. Prior to that, I …