wellness

On Monday, 10 February 2025, the Holland & Barrett headquarters in London played host to an event that delved into the rapidly evolving landscape of China’s health and wellness industry. CBBC’s first China Chat of 2025 brought together industry leaders, strategists and innovators to discuss the ongoing seismic shifts in Chinese consumer behaviour and the opportunities these changes present for global brands. The event was a timely exploration of how …

China’s consumer market is incredibly diverse, with various “consumer tribes” exhibiting distinct behaviours, preferences and spending patterns. Each of these tribes offers unique opportunities for businesses to tailor their products, services, and marketing strategies. In this article, WPIC introduces one of the most influential tribes: the health-conscious consumer. The rise of the health-conscious consumer The health-conscious consumer tribe in China has experienced significant growth over the past decade. This expansion …