WeChat

The merging of online and offline shopping has created an era of New Retail in China

New Retail is the latest in a long line of retail innovations and sea-changes in China.  At its heart, the…

5 years ago

Short form video is the new number one form of advertising to reach Gen-Z customers in China

Print ads, online ads, TVCs, influencer content... today, short-form video is the go-to form of media for brands trying to…

5 years ago

What are WeChat Mini Programs?

WeChat's Mini Programs are the latest method of social selling in China and every company needs to know what they…

5 years ago

Will the country that first invented paper currency be the first to move away from it

China is fast becoming the world's first cashless country and mobile payments have become even in the more remote corners…

6 years ago

Why won’t Chinese tech companies go global,asks Tom Pattinson?

Bouncing between China and… well, anywhere else in the world, is becoming increasingly frustrating in this digital world. In the…

7 years ago