WeChat

Over the past few years, China has fully embraced mobile payments, becoming an almost cashless society. While this makes life very convenient for people living in China, it can create problems for people who are just visiting. Thankfully, the Chinese authorities have recognised this and have launched a new push to optimise payment services for use by foreign nationals. This comes as part of a raft of measures to encourage… …

WeChat often wins out over email China, which has implications for both work communications and marketing, writes Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn Accountants & Advisors Most Western entities use email as their main form of communication. However, the constant evolution of technology and changing habits of users are forcing companies to resort to new ways of sharing information. In the UK and other parts of the world,… …

China has embraced mobile payments, becoming an almost cashless society in recent years. While this makes life very convenient for people living in China, it can create problems for people who are just visiting Thankfully, in July 2023, WeChat announced that it would start facilitating the use of Visa, Mastercard, JCB and other international cards for payments in China via WeChat Pay (sometimes known as Weixin Pay). This follows a… …

From owning stakes in Fortnite, Snapchat and Tesla, to funding Hollywood movies like Venom, Chinese internet giant Tencent probably plays a bigger role in your daily life than you think. A new book by Lulu Chen examines Tencent’s rise and looks ahead to its future Despite its massive influence, Tencent remains the biggest Chinese corporation that few have an in depth understanding of, with CEO and founder Pony Ma one… …

JD and Tmall may be top of mind when it comes to e-commerce, but don’t neglect WeChat. China’s most popular app gives brands access to hundreds of millions of monthly active users, with simple ways to sell via mini-programs and mobile websites. AppInChina explains how to sell and promote your products via the WeChat ecosystem Where can businesses sell on WeChat? Mini-programs and mobile websites are both used to host… …

Chika Mora is the founder of inclusive events platform What’s Good Beijing. She has been in China for four years and knows the importance of finding a community away from home. She tells her story to Judith Mwai I originally came to Beijing back in 2017 on a teaching fellowship through Princeton in Asia. I had been an early childhood educator for about three years at that point and felt …

China often leads the world when it comes to establishing marketing trends. The annual Totem Marketing Report provides a hugely insightful and detailed overview of what trends we can expect to witness over the coming year. We’ve picked out five that we expect will impact the way brands market in China. 1. Key Opinion Leaders will give way to Key Opinion Consumers  KOCs (Key Opinion Consumers) are individuals that brands… …

Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses in China need to be aware of: Douyin Anyone doing business with China in recent years has been aware of the importance of WeChat, a social media one-stop-shop allowing chats, promotions, shopping and payments all on a single platform. And its importance can’t be understated for most businesses in China…. …

Totem Media’s “2019 Social Media Trends – China” report shows that brands are continuing to utilise digital and social media as a key marketing channel in China In spite of the Chinese government’s continuing close control of online space, the 2019 Social Media Trends – China report from Totem Media highlights how brands are making significant investment in their digital and social marketing strategies, with digital continuing to be seen …

Football is big business around the world and, as the Chinese market opens up to the beautiful game, what tactics should British companies interested these new markets be looking to adopt, asks Avi Nagel, CBBC’s China Business Advisor From all-star players transferring to Chinese teams to President Xi’s high profile visits to Premier League clubs, the Middle Kingdom’s growing relationship with English football often makes headlines. Most recently, in February, …