virtual influencers

What 3 top KOLs can tell us about influencer marketing in China

China’s most successful influencers – and their route to the top – all have something to tell us about China’s…

11 months ago

What does China’s first digital human action plan mean for Web3?

Will Beijing’s new digital human action plan drive the growth of a more decentralised internet ecosystem or will it be…

2 years ago

Should your next influencer partnership in China be virtual?

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world…

2 years ago