China welcomed in the Lunar New Year on Saturday, 10 February, marking the start of the auspicious Year of the…
Also referred to as the Spring Festival travel rush, chunyun is the world’s largest annual human migration Chunyun (literally “Spring…
The 2022 Spring Festival holiday and unpredictable Covid-19 flareups mean that businesses should keep track of the fast-changing developments on…
From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing…