sportswear

How British brands can break into China’s sportswear market

China’s sportswear market is set to become the world’s largest, propelled by government initiatives, changing trends, and growing health awareness.…

1 year ago

How brands can tap into the rise of Ultimate Frisbee in China

Ultimate Frisbee and other niche sports are taking off in China, and international brands like Lululemon and Nike are taking…

2 years ago