Sandra Weiss from Redfern Digital explores how Chinese social media platform Xiaohongshu has evolved this year, and how brands can…
What are China's main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall…
Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty…
The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked…
In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to…
From Holland & Barrett to Sweaty Betty, more and more UK brands are joining Tmall to gain access to the…
Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community of well-informed consumers and can be…
REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THE THIRD PART IN…
Social commerce has emerged in recent years as an integration of social media and e-commerce. One of the most popular…
With the increasing relevance of live streaming in China's digital landscape in recent years, especially in the realm of e-commerce,…