Marketers in B2B industries have shifted their focus to digital in the last year:…
Tag:
marketing
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From KFC going meatless to Tesla getting into podcasting, the latest desires of the…
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China often leads the world when it comes to establishing marketing trends. The annual…
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ConsumerRetail
Western companies are still getting the Chinese market wrong when it comes to marketing
by CBBC Staffby CBBC StaffDomenica Di Lieto, CEO of Chinese marketing consultancy Emerging Communications explains that all too…
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After D&G’s recent PR disaster in China, Domenica Di Lieto, CEO of Emerging Communication…
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Having worked her way from account executive 20 years ago to President of Ogilvy…
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ConsumerNews
Kaitlin Zhang talks about the importance of brand building and why Fintech is the future
by CBBC Staffby CBBC StaffKaitlin Zhang talks to Tom Pattinson about the importance of brand building and why…