marketing

Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and…

Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and…

From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter…

Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed…

From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that…

An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands,…

From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with…

Why are people in China going crazy for a pink fox called LinaBell that…

China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy…

From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the…