How did Coca-Cola, Levi’s, UGG and Absolut celebrate Pride Month in China, where attitudes…
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marketing
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With a higher proportion of young, wealthy consumers than the West, China’s luxury marketplace…
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Often referred to as the “Chinese Quora,” Q&A platform Zhihu is one of China’s…
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From KFC going meatless to Tesla getting into podcasting, the latest desires of the…
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China often leads the world when it comes to establishing marketing trends. The annual…
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ConsumerRetail
Western companies are still getting the Chinese market wrong when it comes to marketing
by CBBC Staffby CBBC StaffDomenica Di Lieto, CEO of Chinese marketing consultancy Emerging Communications explains that all too…