In China’s rapidly evolving and increasingly competitive consumer marketplace, transactional loyalty is no longer …
Tag:
marketing
From self-heating hot pot to trendy instant noodles, food and drink brands are rushing …
With a cold winter forecast in China, Mark Bellamy from China Skinny looks at …
As another Chinese consumer brand falls foul of the Chinese government by concentrating its …
Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and …
Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and …
- ConsumerEditors' Pick
The best 2022 Beijing Winter Olympics advertising campaigns
by Pearl Zhuby Pearl ZhuFrom Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter …
Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed …