marketing

In China’s rapidly evolving and increasingly competitive consumer marketplace, transactional loyalty is no longer …

From live streaming to influencer collaborations, which marketing method is right for your business …

From self-heating hot pot to trendy instant noodles, food and drink brands are rushing …

With a cold winter forecast in China, Mark Bellamy from China Skinny looks at …

As another Chinese consumer brand falls foul of the Chinese government by concentrating its …

Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and …

Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and …

From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter …

Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed …

From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that …