From live streaming to influencer collaborations, which marketing method is right for your business …
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marketing
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From self-heating hot pot to trendy instant noodles, food and drink brands are rushing …
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With a cold winter forecast in China, Mark Bellamy from China Skinny looks at …
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As another Chinese consumer brand falls foul of the Chinese government by concentrating its …
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Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and …
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Companies from appliance maker Midea to cosmetics brand Perfect Diary have featured cats and …
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ConsumerEditors' Pick
The best 2022 Beijing Winter Olympics advertising campaigns
by Pearl Zhuby Pearl ZhuFrom Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter …
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Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed …
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An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, …