Luxury

Why brands in China should pay attention to Tmall Luxury Pavilion

China is on track to become the growth engine for the world’s luxury goods market, powered by digitally-savvy consumers shopping…

8 months ago

How luxury brands use Douyin to achieve growth in China

Social commerce platforms like Douyin are playing an increasingly important role in the luxury sector in China, helping brands to…

8 months ago

How Harrods leveraged the digital revolution in China

Ahead of China Consumer 2023, Focus speaks to Michael Ward, Managing Director of Harrods, about being the first department store…

11 months ago

What luxury brands need to know before expanding into China

China is the world’s second largest luxury market thanks to a rising middle class and many high net worth individuals…

12 months ago

Why the future is bright for the luxury market in China

Chloé Reuter, founding partner and CEO of luxury consulting business Gusto Luxe, on the present and future of the luxury…

2 years ago

From Cartier to Gucci: 5 luxury brands that nailed their China marketing 

With a higher proportion of young, wealthy consumers than the West, China’s luxury marketplace is more dynamic and has a…

3 years ago

Three surprising brand collaborations 

Partnering up with a brand from a different industry might seem like a crazy idea, but these three partnerships show…

4 years ago

COVID-19 shows why retail companies need physical stores in China

With billions of dollars of luxury spend trapped in China, retailers that don't have physical stores in the mainland have…

4 years ago

British Polo Day showcases the best of Britain in China

Mark Graham speaks to the organisers of British Polo Day about its unique business model and the particularly British flavour…

5 years ago