Lunar New Year

What trends emerged from Lunar New Year 2024?

China welcomed in the Lunar New Year on Saturday, 10 February, marking the start of the auspicious Year of the…

2 months ago

Why Apple, McDonald’s and L’Oréal nailed their Lunar New Year campaigns

Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and commercially significant week-long Lunar New Year…

2 years ago