From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and…
The gold-paved streets of China’s live streaming landscape have attracted many brands and even encouraged some to try and replicate…
With the increasing relevance of live streaming in China's digital landscape in recent years, especially in the realm of e-commerce,…
New Oriental has been in the news for its hit Douyin live streaming channel, which combines product sales with language…
From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best…
Bringing together the worlds of entertainment and online shopping, live commerce platforms including Kuaishou and Douyin are booming in China,…