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REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS FINAL PART EXPLORES SOME OF THE NEW POST-COVID CONSUMER TRENDS IN CHINA’S CONSUMER SECTOR How has Covid-19 impacted commerce in China? The spread of Covid-19 earlier in the year caused lockdowns across China, causing people to turn to e-commerce for purchasing everything from daily necessities to clothes and luxury items. However, even as offline retail… …

Influencers are no longer an additional marketing tool, they are a must-have for brands in China. Three influencers share their insights with Adam Knight of Tong Digital  Once confined to amateur-level content, influencers are increasingly able to make a living creating paid promotional content, with over 20,000 influencers now having amassed more than 1 million followers on Weibo. The huge potential of influencer-led marketing is evident from success stories of… …