influencer

The second day of the China-Britain Business Council’s China Consumer 2023 programme took place on 5 July in CBBC’s London office and online, with British consumer brands offered a rare platform from which to meet with leading China partners and Chinese influencers and student ambassadors Following the China Consumer Conference Day and CBBC’s Summer Reception – which took place on 4 July at Mayfair’s No.4 Hamilton Place and attracted over …

From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with CGI/AI-generated influencers to promote their products and avoid celebrity controversies. Dao Insights explores what this means for the future of the influencer industry in China Online influencers, normally consisting of well-known celebrities and popular live streamers, have long been a dominating force in China’s digital marketing landscape. But these real-world celebrities are facing increasing competition from …

Influencers are no longer an additional marketing tool, they are a must-have for brands in China. Three influencers share their insights with Adam Knight of Tong Digital  Once confined to amateur-level content, influencers are increasingly able to make a living creating paid promotional content, with over 20,000 influencers now having amassed more than 1 million followers on Weibo. The huge potential of influencer-led marketing is evident from success stories of …