influencer marketing

From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and CMO of Up2China, explores the pros and cons of some of the most popular marketing strategies Success in the Chinese market is rarely the result of a uni-directional strategy; it requires a more complex approach that takes in multiple platforms and strategies. To help businesses build a presence and loyalty… …

As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised offerings, immersive experiences and a genuine commitment to community development, writes Tom Pattinson China’s vast consumer market defies classification. And yet, amidst the mosaic of consumers divided by everything from geography to socio-economic status, one key group has more power than most – the 300 million-strong middle class, many of whom were born after the 1980s…. …

The second day of the China-Britain Business Council’s China Consumer 2023 programme took place on 5 July in CBBC’s London office and online, with British consumer brands offered a rare platform from which to meet with leading China partners and Chinese influencers and student ambassadors Following the China Consumer Conference Day and CBBC’s Summer Reception – which took place on 4 July at Mayfair’s No.4 Hamilton Place and attracted over …

China’s most successful influencers – and their route to the top – all have something to tell us about China’s e-commerce ecosystem, writes Robynne Tindall China is a global leader in influencer marketing, with the market for key opinion leaders (KOLs) – the more common term for influencers in the Chinese context – reaching RMB 340 billion (£41 billion) in 2021. The Covid-19 pandemic has significantly increased the amount of… …

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be key to the success of consumer brands. But what do UK companies entering the China market need to know about its influencer marketing ecosystem, and how does it differ between the two countries? Most brands nowadays will be familiar with China’s unique social media platforms – WeChat, Weibo, Xiaohongshu, Douyin – and how they compare to… …

The second day of the China-Britain Business Council’s China Consumer 2022 programme took place on 30 June in CBBC’s London office and online, with British Consumer brands offered a rare platform to meet with leading China buyers and Chinese influencers and student ambassadors Following the event’s Conference Day, which took place in London on 28 June and attracted over 120 attendees, the second day of activities under CBBC’s flagship Consumer …

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world famous pianist Lang Lang appearing onstage alongside virtual singer Luo Tianyi, are brands and marketers moving away from real world KOLs and towards fully digital ones? And if so, what are the benefits and drawbacks for your brand? Juliette Pitt investigates China is a global leader in influencer marketing, with… …