From live streaming to influencer collaborations, which marketing method is right for your business …
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influencer marketing
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As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised …
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The second day of the China-Britain Business Council’s China Consumer 2023 programme took place …
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Consumer
What 3 top KOLs can tell us about influencer marketing in China
by Celine Tangby Celine TangChina’s most successful influencers – and their route to the top – all have …
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The second day of the China-Britain Business Council’s China Consumer 2022 programme took place …
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ConsumerTechnology
Should your next influencer partnership in China be virtual?
by Pearl Zhuby Pearl ZhuWith Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one …