Tag:

influencer marketing

Consumer
What 3 top KOLs can tell us about influencer marketing in China

by Celine Tang 19 May 2023

by Celine Tang 19 May 2023

China’s most successful influencers – and their route to the top – all have…

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Consumer
What are the differences between influencer marketing in the UK and China?

by Pearl Zhu 10 August 2022

by Pearl Zhu 10 August 2022

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be…

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Consumer
China Consumer 2022: UK consumer brands meet leading China buyers and influencers

by Antoaneta Becker 5 July 2022

by Antoaneta Becker 5 July 2022

The second day of the China-Britain Business Council’s China Consumer 2022 programme took place…

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Consumer Technology
Should your next influencer partnership in China be virtual?

by Pearl Zhu 20 June 2022

by Pearl Zhu 20 June 2022

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one…

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