health

On Monday, 10 February 2025, the Holland & Barrett headquarters in London played host to an event that delved into the rapidly evolving landscape of China’s health and wellness industry. CBBC’s first China Chat of 2025 brought together industry leaders, strategists and innovators to discuss the ongoing seismic shifts in Chinese consumer behaviour and the opportunities these changes present for global brands. The event was a timely exploration of how …

China’s consumer market is incredibly diverse, with various “consumer tribes” exhibiting distinct behaviours, preferences and spending patterns. Each of these tribes offers unique opportunities for businesses to tailor their products, services, and marketing strategies. In this article, WPIC introduces one of the most influential tribes: the health-conscious consumer. The rise of the health-conscious consumer The health-conscious consumer tribe in China has experienced significant growth over the past decade. This expansion …

From sleep supplements to skincare, Chinese consumers are putting wellness and self-care back on the agenda. For Holland & Barrett and others, it’s about tapping into social and cultural phenomena as well as educating consumers on the benefits… As the repercussions of the Covid-19 pandemic continue to impact people in China, young, urban consumers are increasingly acknowledging the importance of self-care – and buying products to help them on their …

China’s appetite for health products and services has exploded in recent years, with those seeking supplements and health foods now representing a larger market than ever before. Khanya Gundwana from RedFern Digital investigates the opportunities for UK brands The consumer health foods market in China is heavily regulated by the Chinese government. Despite this, the market value amounted to RMB 2.9 billion (£338 million) in 2020 and can still be …

 The two-child policy and a demand for safe, healthy and trustworthy products has seen a spike in demand for British baby food products, writes Sarah Franklin   In the near future, China’s highly lucrative baby food sector will go through a something of a baby boom according to CBBC‘s food and drink sector lead, Ran Guo. In no small part, this is due to the introduction of China’s two-child policy …