As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised offerings, immersive experiences and a genuine…
Over the past decade, China has witnessed a fascinating evolution in consumer behaviour, where a wave of nationalistic branding known…
From navigating zero covid measures and travel restrictions, to China’s embattled real estate sector, these were the five stories that…
Since 2018, brands like L’Oréal, KFC and Oreo have attempted to tap into the guochao trend by showcasing designs and…