football

Eagle-eyed China watchers will have noticed a lot of familiar names if they have tuned into the Euros over the past couple of weeks. Five of the 13 official global sponsors of the UEFA Euro 2024 championship are Chinese companies, giving China the most significant advertising presence at the event. This is a testament to Chinese brands’ growing desire for global expansion (and to the draw of the billions of… …

Ahead of the Euros, Alibaba has made English footballer David Beckham a global ambassador for its AliExpress platform Cross-border e-commerce platform AliExpress is sponsoring the UEFA Euro 2024 championship, which will be played at stadiums across Germany this summer. Beckham will front the ‘Score More with AliExpress’ campaign, appearing in TV ads. During the Euros, AliExpress is giving away prizes in its app for every goal scored. Beckham is a …

In this series we look at China-based entrepreneurs, the businesses they have developed and how they have coped with recent obstacles created by the pandemic. Media, entertainment and sports expert and author of “Bamboo Goalposts,” Rowan Simons recounts his China journey I first came to China in September 1987 to study Chinese as part of the undergraduate degree programme at Leeds University.  I chose Chinese partly because the course at …

Tom Pattinson speaks to the CEO Of City Football Group, the part-Chinese owned administrators of Manchester City FC, who also bought Chinese team Sichuan Jiuniu FC earlier this year   How long have you been dealing with China, how did it start and how has it evolved? At Manchester City, we have had a fan base in China for many years and it has always been a market we’ve been …

Football is big business around the world and, as the Chinese market opens up to the beautiful game, what tactics should British companies interested these new markets be looking to adopt, asks Avi Nagel, CBBC’s China Business Advisor From all-star players transferring to Chinese teams to President Xi’s high profile visits to Premier League clubs, the Middle Kingdom’s growing relationship with English football often makes headlines. Most recently, in February, …

CBBC’s Tom Simpson looks at the future opportunities for British companies in China’s growing football sector Football’s grassroots development in China received a jolt in the arm from the vocal and widely publicised support of Xi Jinping back in 2014. There is, however, still a very long way to go before China can come close to achieving its stated goal of winning the World Cup. There is no quick fix… …