China’s consumer market is vast, dynamic, and full of promise – but only if approached with care and a clear strategy. For many British exporters, choosing the right China distributor can make or break them. A good partner will act as your eyes, ears, and boots on the ground. A poor one can mean lost time, reputational damage, and sunk costs. In a nutshell, a distributor is a middleman between… …
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CW CPA offers a comprehensive ‘how to’ guide for finding a Chinese distributor and the key things you should consider when choosing one, from contracts to IP protection So you’ve decided it’s time your company expanded into China. Inexperienced, unfamiliar with the market and concerned about high upfront costs, you are, however, not ready to take the plunge fully into uncharted waters. Working with a local distributor is often touted… …
In the third of our series on exporting to China, Kristina Koehler-Coluccia from Woodburn Global reviews the main routes to the China market, from e-commerce to distributors Deciding on the right route to enter the China market is the first step if you want to export and sell into the country, whether that’s through cross-border e-commerce or a local distributor. The second step is to evaluate your market potential. There… …
Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find out how changing the company’s China strategy – and offering a local company a minority stake – helped them make the most of their new found popularity in the market Singer Faye Wong is one of China’s most recognisable style icons. Her stratospheric rise in the 1990s as one of China’s first musical superstars made her… …
From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The China Skinny looks at the factors that could be threatening your IP and brand image in China As Omicron outbreaks spread in many cities across China, there is little to no likelihood of China opening up in the first half of 2022, and just a slim chance that we may start to see signs of a… …