digital

The British Library recently hosted a landmark event to inaugurate the collaboration, which exemplifies a commitment to bridging the UK and China through innovative cultural exchange. The event was supported by the China-Britain Business Council. This special gathering brought together authors, scholars, publishers and digital innovators to celebrate the transformative power of literature in a globalised, technology-driven world. Setting the Stage The event, held in the British Library’s iconic conference …

In a groundbreaking cultural collaboration, the British Library and Chinese online publishing company Yuewen are launching a three-year partnership to explore and celebrate the rise of internet literature in the digital age The British Library x Yuewen partnership reflects the dynamic and growing world of Chinese internet literature, which has redefined the relationship between authors and readers, attracted hundreds of millions of devotees, and produced countless adaptations across various media. …

As internet literature in China becomes an integral part of the country’s mainstream culture, British brands in China should take note Internet literature in China has attracted over 500 million readers and created a rapidly expanding and lucrative commercial market both within China and beyond its borders. Through IP commercialisation, some of the most successful titles are gaining huge popularity and growing fanbases in their adaptions in different segments of …

China has one of the world’s fastest-growing digital economies, presenting a golden opportunity for British tech. CBBC’s Kiran Patel explores how British companies can take advantage of the opportunities in fintech, software as a service, education and more China’s Ministry of Industry and Information Technology published the 14th Five-Year Plan for Information Communication Development in November 2021, following on from the national 14th Five-Year Plan. The macro trend for technology …

From business licences to opening a bank account, as more and more services shift online, real-name verification has become an essential part of company operations in China. Here’s how real-name verification might affect you getting your e-chop or e-business license in China Chinese offices have been promoting the application and use of electronic chops (e-chops) and electronic business licences since April 2020. This change implies that hard copy company certificates, …

Marketers in B2B industries have shifted their focus to digital in the last year: Offline marketing is limited in terms of scale, and there have been a growing number of companies successfully embracing new approaches, writes Frank Ren of RedFern Digital When talking about Business to Business (B2B) marketing, there are several things to consider.  How can businesses effectively acquire new leads and grow their customer base when traffic costs …