digital marketing

How to choose the right marketing method for your business in China

From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and…

2 weeks ago

Why the future is bright for the luxury market in China

Chloé Reuter, founding partner and CEO of luxury consulting business Gusto Luxe, on the present and future of the luxury…

2 years ago

Should your next influencer partnership in China be virtual?

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world…

2 years ago

What is Douyin? And how is it dethroning WeChat

Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses…

4 years ago

What are WeChat Mini Programs?

WeChat's Mini Programs are the latest method of social selling in China and every company needs to know what they…

5 years ago

Major new Chinese Internet report released

The South China Morning Post has released a major report revealing the key Chinese internet habits and trends. With just…

6 years ago