A trending social media makeup style is achieving the level of international soft-power cultural influence that decades of political manoeuvring never could. As Tong Global explain in an article originally published in their latest market analysis paper, STYLE 容, ‘Douyin Makeup’ has a lot to teach us about the international expansion of Chinese beauty brands “I’m sorry, but what is this?” – so goes the catchphrase of Mirta Miler, also …
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cosmetics
Tom Pattinson speaks to Joy Isaacs, founder and CEO of Argentum Apothecary, to find out how changing the company’s China strategy – and offering a local company a minority stake – helped them make the most of their new found popularity in the market Singer Faye Wong is one of China’s most recognisable style icons. Her stratospheric rise in the 1990s as one of China’s first musical superstars made her …
The beauty industry has long relied on free samples to reach new customers, but they have become even more key to attracting and retaining consumers in China’s crowded beauty market In the West, consumers often ask for samples prior to purchasing an item to try before they buy, whereas in China brands tend to give out samples only once a shopper has purchased a full-sized product. To Chinese consumers, samples …
With purchases of men’s skincare and cosmetics on the rise around the world, but especially in China, RedFern Digital spoke to Jake Xu, founder of skincare brand Shakeup Cosmetics, to find out what works, how live streaming helps, and what to look out for when choosing a trade partner Skincare and cosmetics is a crowded market, but one segment that is still developing is products targeted at men. Many men …
As changes to the laws requiring animal testing for imported cosmetics in China come into effect, RedFern Digital speaks to Mette Knudsen, CEO of certification and regulation compliance company Knudsen & CRC., about the specifics of the changes and the implications for foreign brands looking to tap into the cosmetics market in China – including the new requirement to appoint a liable safety and quality control representative How did the …