Chinese consumer

Why China’s single diners are inspiring F&B brands

From self-heating hot pot to trendy instant noodles, food and drink brands are rushing to create products that appeal to…

1 year ago

Why British brands should make the most of the China opportunity

For many of the UK’s most prestigious brands, entering and succeeding in the China market has been daunting, but almost…

2 years ago

What are WeChat Mini Programs?

WeChat's Mini Programs are the latest method of social selling in China and every company needs to know what they…

5 years ago