British fragrance brand Jo Malone is targeting Chinese consumers with major outdoor advertising to promote its collaboration with beloved British character Paddington Bear, writes Robynne Tindall Jo Malone has launched a limited-edition Orange Marmalade fragrance inspired by Paddington’s love of marmalade sandwiches. The brand is clearly hoping that the collection will be popular in China, as in addition to social media marketing on WeChat (where customers can create a custom …
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Founder of the Edinburgh Natural Skincare Company Tommy Crooks and Wei Fu, director of Commerical Cross, tell Tom Pattinson how a chance encounter at an Edinburgh Christmas market led to success in China With only enough money to heat one room of his house in East Lothian, a shivering Tommy Crooks gathered up his hand-made soaps from his kitchen table and headed towards the Edinburgh Christmas market. That cold day …
The Brands of Britain Tour is a newly established programme launching next year which aims to bring together UK brands with multinational corporations and state-owned enterprises in Beijing and Shanghai The China-Britain Business Council (CBBC) has developed the Brands of Britain Tour to help British brands grow their customer base and boost brand awareness among target audiences. The Brands of Britain Tour is a programme through which we will visit …