beauty

Can Chinese beauty brands succeed abroad?

A trending social media makeup style is achieving the level of international soft-power cultural influence that decades of political manoeuvring…

10 months ago

Is perfume the next big market for luxury brands in China?

International luxury brands like Chanel and Dior have traditionally dominated China’s perfume market, but as Chinese consumers show an increasing…

2 years ago

China Consumer 2022: Why is China crazy for beauty samples?

The beauty industry has long relied on free samples to reach new customers, but they have become even more key…

2 years ago