Foreign companies operating in China often make advertising mistakes that are in violation of …
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advertising
Nescafé and Harbin Beer have shown that brands can stand out in the crowded …
China’s female consumers have demonstrated growing purchasing power in recent years, and brands are …
Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and …
- ConsumerEditors' Pick
The best 2022 Beijing Winter Olympics advertising campaigns
by Pearl Zhuby Pearl ZhuFrom Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter …