LinaBell: The insanely popular Chinese Disney character you’ve never heard of

Why are people in China going crazy for a pink fox called LinaBell that debuted at Shanghai Disneyland, and what can British cartoon brands like Peppa Pig learn from her popularity? Unlike Mickey Mouse or Elsa from Frozen, LinaBell has never appeared on the big screen; yet this fluffy pink fox has still captured the hearts of thousands of visitors to Shanghai Disneyland — as well as millions of Internet…