A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China.

In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile.

The sales value of whisky in China:

The trade value of whisky imports to China:

The Chinese whisky drinker:

How China’s global ranking as a whisky importer has changed:

Where are China’s distilleries?

Value of whisky imports by country:

Scottish whisky exports to China:

Event: The China Whisky Outlook 2024

This June, Barley will be co-hosting ‘The China Whisky Outlook 2024’ in partnership with the China-Britain Business Council and the Scotch Whisky Association. 

The event will be held in Edinburgh on 20 June 2024 in partnership with Potter Clarkson and will cover topics including how to protect your Scotch whisky brand in China, how to export your whisky to China, and the Chinese whisky market landscape.

Speakers include Iain Weir (Ian Macleod), Paul Skipworth (Eden Mill St Andrews/SMWS), Sarah Talland (Potter Clarkson), Lindesay Low (SWA), Tom Pattinson (Barley), James Brodie (CBBC) and more to be announced.

The free event is open to businesses in the whisky industry who have entered or plan to enter the Chinese market. To express interest or to register click here.

Potter Clarkson’s dedicated FMCG team specialise in maximising the value of food and drink brands and products. If you’d like to discuss how they can help you identify, protect, exploit and enforce your ideas and innovations, please contact them at fmcg@potterclarkson.com.