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How to succeed in China with innovation and design

by Elinor Greenhouse
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The rapid pace of change in China and the appetite for good design represents a major opportunity for innovative UK companies. However, the scale of the market means that SMEs and startups can often feel lost knowing how to break into China, let alone succeed A recent CBBC webinar hosted by Mark Hedley, Director of Tech and Knowledge Economy at CBBC and featuring an expert panel including John Mathers, chair…

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