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How to make the most of China’s consumer market in 2024

From an exclusive trade mission to understand China's retail market, to a full programme at Shanghai's FHC China Expo, here's how CBBC can help your consumer-facing business this autumn

by CBBC
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By 2030, China is predicted to be the single-largest consumer market globally, contributing up to 40% of worldwide luxury spending. And by 2025, the number of Chinese upper-middle and high-income households is expected to reach 200 million, with 82 high-income cities emerging.

China continues to have one of the world’s most dynamic and fast-growing retail and e-commerce ecosystems, and offers a plethora of opportunities for UK brands should they be savvy enough to position themselves correctly in the market.

Take your brand to the next level in China with CBBC’s upcoming events, whether you join CBBC’s China Consumer 2024 conference in London or visit China on the organisation’s Retail Mission and FHC programme. Keep reading to learn more.

China Consumer 2024 – 14 October (London)

China is rewriting the playbook for virtually all consumer industries – from luxury and beauty to creative and hospitality.

China not only remains the most attractive consumer market for export growth, but is also a future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement. 

This is your opportunity to get up to date on the latest trends in China’s consumer market – from sustainability to creating a China strategy and navigating China’s consumer sub-cultures and tribes. You’ll also hear from leading speakers from WPIC, John Lewis, InvestHK, Douyin (TikTok’s Chinese version) and Miller Harris at CBBC’s flagship consumer conference of the year. 

Learn more and register now

CBBC Programme for UK Consumer Brands at FHC China – 10-12 November (Shanghai)

Calling all UK food and drink and consumer brands! Don’t miss CBBC’s Programme for UK Consumer Brands at Food and Hospitality China Shanghai (FHC) 2024.

FHC is one of the best-known trade exhibitions in the food and catering industry and is an important platform for UK brands to enter the Chinese market, with last year’s show featuring over 30 countries, 2,500 exhibitors and over 100,000 unique exhibits, covering an exhibition area of over 170,000 square meters.

Make the most of the 2024 show taking place this November with CBBC’s dedicated FHC programme for UK Consumer Brands.

The popular programme will feature a China food and drink market briefing and networking session, a Shanghai retail familiarisation, and meet-the-buyer day, and a CBBC guided tour of FHC, with targeted market support and tailored advice for participants. 

Register now (registrations close 30 September)

China Retail Mission 2024: Discover the Gateway to China’s Retail Success, 18-22 November (Chengdu, Shanghai and Hangzhou)

Embark on a transformative journey to unlock the vast potential of the Chinese retail market with CBBC’s exclusive trade mission. Over five immersive days, UK brands will benefit from unparalleled access and strategic insights tailored to their expansion objectives.

Participants will:

  • Forge strategic partnerships and gain visibility in the Chinese market
  • Seize the opportunity to expand their brand’s presence
  • Drive exponential growth in one of the world’s most lucrative retail markets

From pre-mission cultural briefings in London to personalised one-to-one consultations, CBBC will ensure your goals are understood and catered to. Explore China’s dynamic retail landscape with guided tours and meetings with prominent retailers, gaining invaluable insights and networking opportunities. 

Don’t miss this chance to expand your brand’s presence and drive growth in one of the world’s most vibrant retail environments.

Register now (registrations close 16 September)

launchpad CBBC

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