How to grow B2B conversion in the digital era

Marketers in B2B industries have shifted their focus to digital in the last year: Offline marketing is limited in terms of scale, and there have been a growing number of companies successfully embracing new approaches, writes Frank Ren of RedFern Digital When talking about Business to Business (B2B) marketing, there are several things to consider.  How can businesses effectively acquire new leads and grow their customer base when traffic costs…