How to get started in the Chinese e-commerce market

With access to over 800 million online consumers, the opportunities of Chinese e-commerce are limitless… if you get it right. Here’s a primer for how to get started in the Chinese e-commerce market China is home to the world’s largest e-commerce market, but navigating it can be overwhelming: where do you even start? Although it can seem very similar to the West, China’s online marketplace is distinctive, and this can…