How to emotionally engage with Chinese consumers

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THE THIRD PART IN THE SERIES EXPLORES HOW TO EMOTIONALLY ENGAGE YOUR BRAND WITH CHINESE CONSUMERS. SIGN UP AT THE LINK BELOW THE ARTICLE TO TAKE PART IN THE LAST IN THIS SERIES ON WEDNESDAY What are the challenges that UK brands face when entering the China market? UK brands need to realise that…